Experts attribute up to 70% of first-time sales to a curb appeal. Despite being taught to never judge a book by its cover, that is exactly what we do.
“For me it’s always about first impressions. I trust my instincts.” – Billy Zane
As they say, image is everything. This is as true for business owners, like yourself, and their buildings. Just as you need to dress up each and every day to make a good impression on your customers and clients, you need to dress your building up for the same purpose.
“First impressions matter when you want to build a lasting trust,” says Robert Lount, an assistant professor at Ohio State University. If you get off on the wrong foot, the relationship may never be completely right again.” (more…)
