The secret to any good business is advertising, branding, and continuity throughout. In layman’s terms, you need to get your business out there in the public eye and you need to be consistent in the company image you portray. This means using the same brand strategy on everything from commercials to print advertisements to your storefront, promotional giveaways, and more.
Better Defining Branding
Your brand is a combination of who you are, who you want to be, and how people perceive your business.
According to Simon Sinek, “People don’t buy what you do; they buy why you do it. The goal is not to do business with everybody who needs what you have; the goal is to do business with people who believe what you believe.”
This is accomplished through branding. Just think about it. People do not buy Apple products because the iPhone is simply the best phone on the market. There are plenty of phones that can do what the iPhone does and more. People don’t even buy iPhones because of what they see in commercials. Have you seen an Apple commercial? They literally have nothing to do about Apple products. People buy iPhones, iPads, iPods, and other Apple products because they identify with Apple’s brand.
Who are YOU!?
Are you an innovator in your industry, offering the latest and greatest products or services? Are you an experienced business built around customer service and reliability? Who are you? This message should be conveyed through your brand strategy.
- What is your company’s mission?
- What are the benefits of working with your business?
- What is the current perception of your business?
- What would you like the perception of your business to be?
First thing’s first; your business needs a distinguishable face: an appealing logo. When people think of your company, your logo should be the first thing that comes to mind. And this logo should be used throughout your marketing, from advertisements to your storefront.
What Are Logo Graphics?
A logo graphic is exactly what it sounds like. It is a window graphic depicting your company’s logo. These aesthetically pleasing graphics can also include important information, such as store hours, or important marketing aspects, such as your company’s tag line.
“Store window displays play important roles in influencing shoppers’ store entry decisions and their perceptions of brand/store image,” explain researchers Hyunjoo Oh and Jenny Petrie in their article “How do storefront window displays influence entering decisions of clothing stores?”
Logo Graphics from American Solar Tinting
American Solar Tinting, Inc. is licensed, bonded, and insured and has served over 46,000 satisfied customers throughout Maryland, Virginia, and Washington, DC since 1958. We offer custom corporate logos and graphics for glass windows, walls and doors. We are an authorized dealer of SOLYX® films, the finest decorative films available. Click Here to request more information.
If you have any questions about Logo Graphics and Brandind, please call American Solar Tinting today at 1-800-0100. You can also follow American Solar Tinting today on Google+, Pinterest, Facebook, and Twitter.