As a young child, your mother probably pulled you aside one day to teach you a very valuable lesson. Don’t judge a book by its cover. Sorry, mom! Despite the speech, the lesson never really sank in. But that’s just human nature. We are wired to make snap judgments based on little more than visual appeal. That’s just how it is. The eye is naturally drawn to what the brain finds attractive, whether it is a person, place or thing. This is why, as a business owner, it is important to invest money in your storefront. Image is everything, or so they say in the business world.
Logo Graphics Can Improve the Curb Appeal of Your Baltimore Business
Your business’s curb appeal has a huge effect on whether or not a customer decides to do business with you. Studies have shown that potential customers have increased confidence in businesses with aesthetically pleasing storefronts.
“Store window displays play important roles in influencing shoppers’ store entry decisions and their perceptions of brand/store image,” explain researchers Hyunjoo Oh and Jenny Petrie in their article “How do storefront window displays influence entering decisions of clothing stores?”
Right now, when a potential customer looks at your storefront, what do they see? What kind of first impression are you making? Does your storefront adequately convey your message to passersby walking the streets of Baltimore?
A cost effective way to improve curb appeal and attract new customers is with Logo Graphics. At American Solar Tinting, we offer custom, eye-catching corporate logos and graphics for glass windows, walls, and doors. Our installations are fast and easy, and can be removed and replaced with new information in a matter of minutes, allowing you to update your look without breaking the bank.
American Solar Tinting, Inc. is licensed, bonded, and insured and has served over 46,000 satisfied customers in Maryland, Virginia, and Washington, DC since 1958. We specialize in custom window and glass tinting, logo graphics and decorative films, and safety and security films.