Window graphics are a great way to use the free space of your windows for marketing. They are a great design media for advertising, grabbing attention as people walk or drive by (and they can also help people from walking into or birds from hitting your larger windows). Commercial window signs can be very cost-effective, especially if there are seasonal sales or events that you need to advertise yearly. Before you dive into designing your window graphics, take a look at these tips and considerations.
Type of Window Cling
There are different types of window graphics and each type will have slightly different design considerations. Window clings are thin plastic graphics, like decals without adhesive, which can be repositioned and reused since they are easy to remove and reinstall. Decals are graphics that have adhesive to hold them to the window. They can be clear with text on them or have completely opaque images. Perforated decals have many tiny holes so that you can see through them from the inside, but they appear to be a complete graphic from the outside. Those small holes have to be a consideration in your design, however, since they can affect readability.
Your text has to be readable for your window sign to be effective. If your text isn’t legible the potential customer won’t understand your message. Size plays a large role: the further away the viewer is, the larger the font needs to be legible. If your sign is being read from 5 feet away, 13 pt text is the minimum you need. At 10 feet, text needs to be at least 25 pts, and at 50 feet text needs to be at least 125 pts.
Color and Contrast
Color and contrast work together to improve the visibility of your window graphic. You want your text to be clearly visible against the background, and high contrast colors are a good way to do that. Complementary contrasting colors are a common choice: red and green, yellow and purple, or blue and orange.
Determine the importance of different elements of your design and give them visual weight by following hierarchy. More important pieces land higher up in the visual hierarchy you choose: larger font, bold text, higher up on the sign, or offset placement. As things get less important, they can land lower on the hierarchy of choice: smaller font, semi-bold or plain text, or lower on the sign.
Contact American Solar Tinting Today for Window Graphics
American Solar Tinting has the expertise and equipment to keep your home or business decorative and beautiful with window film. We have almost 60 years of experience serving our wonderful customers without the Maryland and Washington, D.C. area. We offer a variety of solutions for you, whether you need residential window or glass tinting, logo graphics, or security films. For more information on how we can help you and your business, contact us online or give us a call at 1-800-969-0100. For more tips and tricks for your home and business, follow us on Facebook, Twitter, YouTube, and Pinterest.