Perhaps the most essential part of any good brand approach is nailing the logo. It ends up being a business’s icon—at times, it’ll be the first impression customers will get of you as well. There’s no “one-size-fits-all” approach to creating logo graphics. What’s going to work for your business wouldn’t cut it for another business. Still, some attributes can be applied across the board that help contribute to overall stellar logo graphics.
When designing logo graphics, keep these tips in mind.
Keep it Simple
As time has gone on, we’ve seen logos become even more simple. This is because some of the simplest logos ever have been some of the most memorable and impactful, such as Apple’s well, apple. A simple logo helps highlight what’s most important about a brand: colors, fonts, and the message at its core. Something as simple as a letter or wordmark can make for a very effective logo, so don’t make your logo graphics overly complicated.
Make it Memorable
First impressions are the most important impressions, hence making a logo that will always stick around in your memory. If your customers are able to connect your logo to your brand quickly, it makes them more likely to connect with what you’re doing. In order to create a memorable logo, you should first strive to make something unique. Even if your industry has many standards and norms, you should still do your best to stand out from what everyone else is doing.
Be Relevant Yet Timeless
Logo graphics should be relevant to the industry they’re working in. You must use colors and imagery that conjures up an image of what you do and defines your personality. While all of this is true, it’s also important that logo graphics feel timeless. You want something with staying power—a design that will forever and always define your brand, but feels relevant enough at any given time.
Versatile Designs
Remember that your logo will end up being used anywhere and everywhere. From social media to vehicle wraps and beyond, your logo may find itself on every branding and marketing material you create. That’s why it’s key that you think about the versatility of that design. Will it work in any given context? Is it sized properly so you can scale it and reprint it? Can you change up the colors depending on what background it ends up on? These are essential questions to ask with any logo graphics.
Contact American Solar Tinting Today for Logo Graphics
American Solar Tinting has the expertise and equipment to keep your home or business decorative and beautiful with window film. We have almost 60 years of experience serving our wonderful customers without the Maryland and Washington, D.C. area. We offer a variety of solutions for you, whether you need residential window or glass tinting, logo graphics, or security films. For more information on how we can help you and your business, contact us online or give us a call at 1-800-969-0100. For more tips and tricks for your home and business, follow us on Facebook, Twitter, YouTube, and Pinterest.
