You care about your business, and you want a logo that will stand out from the competition and attract customers. But it can be overwhelming to think about how to make a logo that will get people excited about your company. Here are a few tips to get you started.
Start with the Message
The first thing you need to think of is what you want your logo to say about your company. If you already have a mascot or a tagline or slogan, then you should definitely consider including it in your logo. Or if you’re starting completely from scratch then think of the kind of imagery you want to carry through to other parts of your business’s marketing.
Size and Layout
Next, it’s important to figure out the proportions of your logo. For example, if you chose to have the words of your company motto circle around your company name, then you want to make sure that the name is the biggest and most visible part of the logo. Spacing is also important because you don’t want anything to look like it’s overlapping.
Contrast is Key
Every good company has a logo, but you don’t have to resort to bright colors to stand out from the crowd. Incorporating contrast into your logo, even if it is bright white letters on a black background, makes your logo more eye-catching and easier to read. A monotone design will blend into the background and is easier to forget.
Keep it Simple
Above all, make sure that you don’t overdo it on your design. It is better to start simple and build on with a couple ideas than to go overboard with tons of different colors and fonts. If your logo is too busy or cluttered, then customers will be confused. In our world bombarded with noisy ads, people tend to tune out anything garish or assume it’s compensating for poor quality. A clean and classy logo will give customers the sense that you take your business seriously.
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