When driving through a city or town, chances are most store window fronts look effectively identical to the passerby. Only the truly outstanding or outrageous storefronts get a second glance. People are too busy to give an uninteresting sight a second look. This is bad for businesses that rely on word-of-mouth to survive—a picture isn’t worth a thousand words if nobody sees it. This is where window graphics come into play. By investing in the art of catching the wandering eyes of passing people, known as “curb appeal,” a company can build more business for itself through an inviting façade that speaks volumes about the quality content inside.
How to Appeal
The sign to a store is absolutely everything when drawing in crowds from the street. A standard sign is mediocre and doesn’t catch enough attention. A sign with flair will make heads literally turn in surprise, and the passerby with think, “What an interesting store. I should look into it.” The payoff comes when the person remembers the interesting sign and looks up the store on the Internet—or better yet, takes a moment to stop inside and browse the wares. The three major aspects of a store sign are visibility, upkeep, and information. Someone should be able to see the sign while riding down the street or, better yet, from across the street. A faded sign should be refurbished or replaced, as an unattractive sign will tell the viewer more about the store than the store itself might say. The store’s name should be easy to see among the marquee, and store hours should stand out enough for someone giving a quick glance to know whether the establishment is open right at that moment or not. All of this should be clear with a single look as someone walks or drives past.
It’s not Just About the Street
Parking areas are just as important as the signs themselves. If possible, provide enough parking for your projected business model. Make sure all parking areas are clear of debris and holes that can damage cars or feet. Ideally, spaces should be marked with weatherproof paint. If parking is communal, then point your customers to the nearest parking lot. When your customers draw close to your door, you should consider their needs for the store entrance. Mark the way the doors swing on both sides of the doorway and clearly point out handicap accessibility. Importantly, make sure that any signs saying whether your store is currently open or not are turned on or turned to “Open”. Turning a customer away at the last minute is painful when you worked so hard to draw that person’s attention.
American Solar Tinting, Inc. provides you with all of your window tinting, customized logos and storefront needs in the areas of Maryland, Virginia, and Washington D.C. Call us at 1-800-0100, visit our website, or follow our Google+, Pinterest, Facebook, or Twitter accounts for more information.