Did you know that 70% of first-time sales at restaurants, retail shops, lodging facilities, and attractions in Annapolis, Maryland come from curb appeal? Turns out your mother was wrong. It’s not what’s on the inside that counts…it’s what’s on the outside. And while beauty may only be skin deep (or in this case brick deep), it is aesthetic appeal that draws potential customers in and aesthetic appeal that can help keep them coming back for more. In fact, 52% of shoppers will not return to a store if they don’t like the aesthetics.
Is your business aesthetics getting the job done?
Logo Graphics Help Boost Sales for Annapolis Businesses
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“Store window displays play important roles in influencing shoppers’ store entry decisions and their perceptions of brand/store image,” explain researchers Hyunjoo Oh and Jenny Petrie.
Right now, what kind of message is your storefront sending potential customers? Do your store name, signage and displays clearly indicate what you sell?
“If the distance between the pedestrian and the business is far the message has to be bold, large and concise. If the pedestrian traffic is closer the message can be more involved and compelling,” explains Jim Lowenstein, owner of Castle Real Estate in Newton, Massachusetts.
Let American Solar Tinting help you craft the perfect message to attract potential customers wandering the streets of Annapolis.