As a business owner, you know that there is a reason marketing is such an important part of your budget. Marketing does the important work of bringing new eyes to your products or services and new feet in the door, while also reminding past customers of their positive experiences and bringing them back for more. It’s a lot – and to stay on top of all of that, your marketing needs to consistently try out new tactics and media. One of the most interesting these days is vinyl window clings. Window graphics in store windows are an attention-grabbing, unique, and versatile tool in your advertising tool box. Read on for a brief guide to how you can make the most of this medium and reap the most benefits.
Choosing The Right Options
When you’re shopping for vinyl window clings, you will find that you have lots and lots of options. The graphics could be either opaque or transparent or they could have a frosted glass look that is in between. They could be clings (that use suction to stay up and are re-positionable) or films that use glue. Films that use glue come in a variety of levels of tac to withstand environmental damage from weather outside or cleaning inside.
Choosing The Right Size
There are many different considerations that go into choosing the right size window graphics, but the major ones come down to how much space you have and what else you need to use the space for. If you only have a small window, your graphic will need to be fairly small – and if it needs to say a lot, you will likely fill up the whole small window. If you have a huge bank of windows, you could fill each one with a collection of decals. Finally, remember that if it is too small to easily read, the decal will be ignored most of the time.
Choosing The Right Design
When it comes to designing window graphics, consulting a professional is always best. If you choose to design it yourself, you need to keep basic design principles in mind. Keep associated elements together, but leave white space so that they are not crowded. Use font size and elements (like bolding) to create visual hierarchy that emphasizes the most important information. Use eye-catching colors, but stay true to your brand (and typically limit your designs to a few colors, not the entire spectrum).
Choosing The Best Use
Last but certainly not least, how you plan to use the graphics will play a huge part in answering many of these questions. If you are designing graphics for an annual sale, then you likely want something that can be reused year after year and it needs to be eye catching but not necessarily text-heavy. If you need to include a lot of fine print to explain the rules of a contest, you will need a large graphic that can be easily read. Decide the work you want the graphics to do, and go from there.
Contact American Solar Tinting Today for Residential Window Tints
American Solar Tinting has the expertise and equipment to keep your home or business decorative and beautiful with window film. We have almost 60 years of experience serving our wonderful customers without the Maryland and Washington, D.C. area. We offer a variety of solutions for you, whether you need residential window or glass tinting, logo graphics, or security films. For more information on how we can help you and your business, contact us online or give us a call at 1-800-969-0100. For more tips and tricks for your home and business, follow us on Facebook, Twitter, YouTube, and Pinterest.